# AraviAI > AraviAI is the brand-context layer for the agentic web — a persistent, machine-readable brand profile (Strategy, Voice, Visual, Imagery) that every AI tool and agent queries before it generates, with validation on every output. Pre-launch; building toward a world where no machine creates off-brand. AraviAI is a product operated by Aravi Tech Labs Private Limited. The company was founded by Kunal Bairwa (CEO) and Aditya Bisen (CTO). The name "Aravi" is the human word for creativity. The core thesis: AI became how the world makes brands, but it has never understood a single one of them. The fix is not a better prompt — it's a layer every machine has to answer to. ## Core pages - [Homepage](https://www.araviai.com): Mission, product demo, how it works, vision, goals, FAQ, and waitlist signup - [Join the waitlist](https://www.araviai.com/sign-up): Early access signup for the first cohort of brands ## How it works AraviAI operates on a four-layer model: - **Ingest**: Strategy, voice, and visuals become one living brand profile — a single source of truth, not a PDF nobody reads. - **Query**: Every tool and agent reads it — over MCP or the REST API — before it writes a word or makes a pixel. - **Validate**: Every output is scored against your brand. Off-brand work is caught before it ships, not after. - **Compound**: Every approve and reject sharpens the layer. It learns your taste — and keeps it, forever. ## Differentiation - **vs Adobe & Canva**: Powerful, but locked to their own tools and priced for the enterprise few. AraviAI is cross-tool and neutral — for every brand that creates. - **vs Brandfetch and context APIs**: They describe your brand. AraviAI validates the output and catches what's off-brand before it ships — the hard, defensible part. - **vs Typeface**: Enterprise and services-led. AraviAI is built for the startup and SMB long tail the giants won't serve. ## Key data points - 94% of marketers still hand-review AI output to keep it on-brand (Canva, 2026) - 4× more likely off-brand AI content is to cost a brand trust than build it (Klaviyo/Datalily) - 41% of marketing leaders already call "AI slop" a real problem (Canva, 2026) - By end of 2026, 40% of enterprise apps will embed AI agents (Gartner, 2025) ## Contact - [AraviAI on LinkedIn](https://www.linkedin.com/company/araviai/) - [Kunal Bairwa — Co-founder & CEO](https://www.linkedin.com/in/kunalbairwa/) - [Aditya Bisen — Co-founder & CTO](https://www.linkedin.com/in/aditya-bisen-718697246/) - Email: kunal@araviai.com, aditya@araviai.com ## Related products - [Jewel AI](https://jewel.araviai.com): AI-powered product photography and brand asset generation by Aravi Tech Labs — an early validation wedge for the brand-context technology that powers AraviAI.